10 OCTOBER 2018 / PRODUCT UPDATES

New data importing and email personalisation

Data importing

Beambox now supports database importing, enabling you to import your pre-existing guest database into Beambox in just a few clicks.

This is valuable if you use Beambox for your email marketing. It means that your old data won't become redundant and you can include it in your email campaigns.

If a guest that has been imported logs into your guest WiFi, their device will be registered against their imported profile and they will be remembered next time they connect, just like any other guest profile.

Ready to import your database? Follow the guide here.

Merge tags

Our email designer now supports merge tags! Merge tags allow you to dynamically fill in email content dependent on the guest recipients data. Personalisation is a great way to increase engagement, on average it improves click-through rates by 14% and conversions by 10%. Why? Well, tailor-made content stands out to recipients and strengthens the customer relationship by having a warmer approach.

This feature is now live across both Blasts and Interactions, it supports the following tags:

  • First Name - John
  • Full Name - John Smith
  • Birthday - 15 January
  • Days Since Last Visit - 65
  • Last Visit Date - 5 March
  • Days Since First Visit - 267
  • First Visit Date - 21 December

Ready to get personal? Read our guide on using merge tags.